PR Associate Director/ Director
✅ A NEW freelance role ✅ 3 days per week - 6 month contract - potential to convert to perm ✅ Remote working ✅ Associate Dir/ Dir ✅ Corp Comms ✅ In-house ✅ Edtech space
*Status
- Edtech company is very much a start-up (Beta launch in Sep '24)
- However, growing very fast / already cash-generative & in profit
- Has been no PR or social launch event/moment
*Scope / Responsibilities
- The scope / JD is that of PR Asso Dir/ Director with a focus on Corp Comms
> Strategic Comms Mgmt > Create & roll-out a 12-month corp comms plan to mirror the biz plan / forecast
> Corp Messaging & Content Development > Crystalise core messaging around brand & offer to be reflected across all comms activity & materials
> Media Relations > Build & maintain relationships with key journalists across all core target media / serve as primary comapany contact
> Media Training > Oversee training (via external partner) of STAI board to ensure consistency & competence in all external comms
> Issue Monitoring > Identify, then monitor key issues across news agenda – looking for daily spokesperson opps (to put forward STAI founders)
> Event Targeting > speaker opps / platforms
> Public Affairs > targeting key policy makers / govt depts / committees / NGOs
> Major Announcements > Manage presentation and release/announcement of annual results / threshold KPIs etc
> Stakeholder Engagement > Create template schedule to ensure consistent & routine engagement & comms to investors / partners
> Proactive News Gen > developing stories to communicate service in creative ways
> Team Mgmt > Manage and mentor social media & PR specialist (to be hired after first 6-12 months)
> Reporting > Agree, track and report to board on weekly & monthly basis vs agreed KPIs as barometer of effectiveness of PR / Comms activity
- As regards qualifications / experience:
> At 10+ years of experience, with at least 5yrs Assoc Dir or above
> Demonstrable track record delivering against the above roles
> Attention to detail
> Tenacious and results-driven
> Personable
*Offices
- They’re a start-up / just launched in Sep / likely getting offices in next 12 months - would allow for an IRL meeting every 2 weeks until then (central London)
- Three days a week, initially 6 months ideally going perm.
- Department
- Freelance
- Role
- Assoc Dir
- Locations
- London
- Remote status
- Fully Remote
- Days p/w
- 3
PR Associate Director/ Director
✅ A NEW freelance role ✅ 3 days per week - 6 month contract - potential to convert to perm ✅ Remote working ✅ Associate Dir/ Dir ✅ Corp Comms ✅ In-house ✅ Edtech space
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